My new logo 2011

Personal logo and identity for my freelance design business

I've always had an affinity towards nature, so I knew my logo would have that trait. I love the shape of the cherry blossom, and the meaning behind it: Prosperity, the feminine principle, and the transient nature of life (the blossoms are only around for a brief season) which reinforces my personal in the moment, a.k.a. carpe diem. The green represents peacefulness, love, security, sensitivity, and observation. The typeface, Estilo, is Spanish for "style." The stylized blossom teeters between balance and asymmetry, which I find intriguing, and also highlights the letter "B." 
I almost always start with paper and pen
mini square 2-sided business card
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