In 2008 a tornado ripped through Parkersburg, Iowa, destroying part of the town, along with it the only grocery store. Soon after three brothers and a family friend decided to rebuild a new one from ground up. They hired Ankeny Builders to take on the task. I came into the picture to create a completely new brand and aesthetic for the store, including a logo, interior and exterior signage, color palette development for paint and graphics, business cards, postcards, t-shirts, and advertisements. I also helped select exterior stone veneer, metal surfaces, and interior flooring and lighting.