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Botera Brand
Botera's brand design for their new dispensaries in Massachusetts was a freelance project I did with Cannabis Creative Group in 2020. Botera’s logo is a combination of modern meets rustic; boutique meets mom & pop shop. The icon stems from the merging of a modern leaf shape, with subtle, geometric B and E inlaid - (B for Botanic, E for Era). The bold, vintage type juxtaposed with earthy colors, brings in the rustic feel. Custom patterns were created for the business cards, but also for future collateral print design, architectural elements, and social media.